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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. gci.ch/contract If your business operates in a particular niche or obscure area, then it is harder to obtain directory links. In this case, you can try more niche directories, or look at different ways to build links depending on what’s relevant to your business. For example, you could: Guest post on local blogs Actively post in forums Sponsor local events Get in touch with local influencers and collaborate with them Reply to relevant queries on Quora and leave a link to your website